Deterrence theory underpins the foundation for how road policing is conducted in Aotearoa. At a high level, it can be a difficult concept to grasp. Many frontline staff within the New Zealand Police sought a clearer connection between this theory and their daily operations.
Taking an investigative approach to this problem, a compelling, Vox-style video was crafted to delve into what deterrence is, why it works, and showcase how it applies to road policing.
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Video Stills
Please get in touch if you would like to view the full video.