Deterrence theory underpins the foundation for how road policing is conducted in Aotearoa. At a high level, it can be a difficult concept to grasp. Many frontline staff within the New Zealand Police sought a clearer connection between this theory and their daily operations.
Taking an investigative approach to this problem, a compelling, Vox-style video was crafted to delve into what deterrence is, why it works, and showcase how it applies to road policing.
Video Stills
Please get in touch if you would like to view the full video.
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